While going to a healthcare marketing conference in Columbus, IN, a co-worker and I came across that a lot of other hospitals use online reputation management systems. We felt that this could make Hancock Health’s public perception better than it was since our Google reviews started out with a low quantity and low star ratings.
We wanted to show patients, and future patients, that we are a great hospital, and that the little
We started using reputation.com as our online reputation management system in December
One of our goals was to increase overall reviews from 324 to 3,500 by the end of 2019. Since this was a big task, we planned to make 90-day plans to make sure we hit that number.
As of June 24, 2019, we had 2,037 total reviews— which includes all of our locations and providers that are associated with Hancock Health.
I sent out SMS and email review requests daily to patients at specified locations to leave a review for the practice, which averages around 500-750 people a day.