Digital Displays are an up and coming item for retail, professional services, QSRs, and are now at almost every place where we shop or do business. Banks, restaurants, and gas pumps are among the most popular now to have digital displays. Static backlit posters are a thing of the past, and a lot of businesses are moving forward. Here are the top 5 reasons why you should use digital displays in your business:
Creates a more interesting experience for the customer
Customers notice digital displays because the screen is moving and keeping their interest. When a store has digital displays, it creates an atmosphere where menu items are easier to read and also provides entertainment while they are waiting to order.
Saves time
First off, there’s no need to print signage anymore. Instead of having to constantly change out signs for new promotions, businesses send the new information to the displays and they are changed within a couple of minutes. Printing signs take a long time to print and then send to each of the stores that need the signage.
Makes perceived and real wait time go by quicker
When customers are waiting, people can get frustrated if it is taking a long time. Digital displays help make the wait time go quicker by providing short information that it helpful and entertaining.
Helps to keep information consistent if you are working for a franchise
If a business has a franchise, then a problem that might occur is trying to keep the content consistent at each location. With the help of digital displays, agencies or corporate can see and control what content goes onto all of the screens. We are able to view it from anywhere where there is an Internet connection, rather than only in the store. Being able to have the same content helps keep the same brand image for each location.
Helps create impulse purchases
Impulse purchases are mostly made at retail and QSRs (quick service restaurants). They have a limited amount of time to look at the screen before they decide what they want to order. If there is a picture of an item that they are thinking about ordering paired with another item, they are more likely to include that within their purchase. During a drive through, or walking in to order food, there is a small amount of time to actually contemplate whether or not that is a good decision or not.
How to handle the ever-changing technology
While these are just a few of the reasons why businesses should use digital displays, make sure to consider whether digital displays will help improve your company’s brand image and awareness. Technology is constantly changing, so it is important to stay up on the current trends and relate to the customers.